Digital signage is becoming more and more important, because a modern and effective customer approach is a must. Classic advertising can no longer meet the fast pace and high demands of customers. However, digital communication is not only finding its way into the retail trade; public authorities and hospitals also benefit from digital signage. Signposts and information boards are no longer static, but appealing and interactive. Avatars serve a purposeful and personal customer approach. VuppetMaster® is the suitable platform that allows stand-alone or by connecting to third-party systems an Avatar-based communication.